Overview:
Nancy Boy is a small unisex bath and body shop with a huge personality.
Found only in SF, it relies on advertising itself solely by the word of mouth of its loyal following.
Accolades:
2017 Academy of Art University Spring Show Finalist
Objective:
To develop advertising for this very secretive boutique that has so much bawdy character and local audience potential.
Target:
The LGBT community.
Locals who appreciate the freedom of gender free bath and body care.
Message:
Experience the libertarian bliss of bath and beauty products for him, her and all of us.
Creative Team:
Lauren MacNeil