Overview:  

Nancy Boy is a small unisex bath and body shop with a huge personality.

Found only in SF, it relies on advertising itself solely by the word of mouth of its loyal following.

Accolades:

2017 Academy of Art University Spring Show Finalist

Objective:

To develop advertising for this very secretive boutique that has so much bawdy character and local audience potential.

Target:  

The LGBT community. 

Locals who appreciate the freedom of gender free bath and body care.

Message:

Experience the libertarian bliss of bath and beauty products for him, her and all of us.

Creative Team:

Lauren MacNeil