Overview:  

It’s noir...it’s pulp...it’s corny as hell...

A kitschy return to the golden age of radio, this branded content podcast for Hubba Bubba Bubble Gum is a loving homage to the cringe-worthy sci-fi/horror B movies and radio dramas of the 40s and 50s. 

Accolades:

2016 Academy of Art Media Awards Finalist

Objective:

Create a branded content podcast to bring Hubba Bubba Bubble Gum back from the dead and into the minds of those who enjoyed it as kids. 

Hugely popular in the 1980s, this gum was absent from shelves from the early 90s to 2004.

After a decade’s disappearance, a nostalgic comeback was in order.

Target:  

Horror and sci-fi fans.

Campy B movie fans.

Rockabilly/Psychobilly/horror rock fans.

Message:

Hubba Bubba’s back and better than ever.

Creative Team:

Production and VO:  Terrell Butler

Story, script and VO:  Lauren MacNeil