Overview:  

The amphibious Sony Walkman is waterproof down to 6.5 ft, so wet or dry, the music’s always there. 

Accolades:

2016 Academy of Art University Spring Show Finalist

2016 Academy of Art University Media Awards Finalist

Objective: 

To make people aware that you don’t have to be a swimmer or gym rat to enjoy the immersive relaxation of underwater headphones.

Target:

Anyone who wishes to experience a whole new freedom with their music.

Message:

Don’t just listen to music. Submerse yourself in it.

Creative Team:

DP:  Cullen Newsome

Sound and VO:  Panupong Leelasawat & Wen Shi

Concept/Copy:  Lauren MacNeil