Overview:
The amphibious Sony Walkman is waterproof down to 6.5 ft, so wet or dry, the music’s always there.
Accolades:
2016 Academy of Art University Spring Show Finalist
2016 Academy of Art University Media Awards Finalist
Objective:
To make people aware that you don’t have to be a swimmer or gym rat to enjoy the immersive relaxation of underwater headphones.
Target:
Anyone who wishes to experience a whole new freedom with their music.
Message:
Don’t just listen to music. Submerse yourself in it.
Creative Team:
DP: Cullen Newsome
Sound and VO: Panupong Leelasawat & Wen Shi
Concept/Copy: Lauren MacNeil